Who are we?
Subhuuti is a celebration of India’s living craft traditions, shaped with a modern sense of quiet luxury.
We work closely with skilled artisans to create handcrafted footwear, jewellery, and accessories that honour time-tested techniques while fitting effortlessly into contemporary life. Every piece is made slowly, with attention to detail, material, and form—because true craftsmanship cannot be rushed.
At Subhuuti, we believe beauty lies in subtlety. Our designs are rooted in heritage yet refined in expression, created for those who value authenticity over trends and meaning over excess. Each creation carries the warmth of human hands and the individuality that only handmade work can offer.
Thoughtfully crafted and consciously made, Subhuuti stands for elegance that endures—pieces meant to be worn, lived in, and cherished over time.
Visionary Behind Subhuuti
Mrs. Reema Gulati, a passionate advocate for Indian craftsmanship, envisioned a brand that would celebrate the rich heritage of traditional artistry while promoting sustainability.
With a deep respect for artisans and a commitment to quality, they created Subhuuti as a platform where timeless design meets modern elegance.
Their dedication to empowering local communities and preserving cultural craftsmanship is at the heart of everything Subhuuti represents.
Each piece in our collection of Indian Traditional Art and
Craft is crafted with care, honouring India’s rich heritage while promoting responsible practices. We collaborate with local artisans who use eco-friendly materials and techniques passed down through generations, ensuring that every product not only reflects cultural artistry but also supports sustainable livelihoods.
At Subhuuti, we are committed to preserving the environment and empowering communities, all while delivering timeless, handcrafted elegance
through Indian Traditional Art and Craft.